IT professionals that work on college campuses have a unique service need. They have thousands of students, faculty, and staff relying on the network and they understand that downtime is not an option. Students understand that enrolling in a college or university is an investment in their future, and they are aware of the price they pay for it. These students are essentially customers, and their success in their institution’s success. Managed service providers understand the importance of customer success and so do these campus IT professionals. This is your future customer, and trendsetter. Directly gathering data based on their technological needs, and behaviors is the way to tap into this untouched pool of information. But who do you ask? There are two groups of people that you need to talk to. The IT professionals that make sure all things campus IT related run smoothly and efficiently, and the students themselves. Campus IT professionals know these students inside and out, the kind of data they need, such as how to predict trends to optimize Wi-Fi performance, how these demographics change overtime and what innovations need to be improved to create an overall better experience.