Entuity Strengthens Management Team with Appointment of New Vice President of Worldwide Marketing
Laurie Azaria Klausner Tapped to Enhance Strategic Partnerships and Foster Closer Customer Relationships
Boston, USA – London, UK – (MarketWired – October 30, 2014) — Entuity®, a leading global provider of enterprise-class network management solutions, today announced the appointment of Ms. Laurie Azaria Klausner to the position of Vice President of Worldwide Marketing, replacing former VP of marketing John McHugh, who retired earlier this autumn. Laurie brings 15 years of enterprise software marketing and partnership experience to the role. She will focus her efforts on driving increased partner success with BSM, APM, and Cloud Management framework companies such as BMC Software, Dell and Oracle while also forging strategic relationships with major ISV, MSP, and System Integration industry players who require modern, comprehensive, architecturally efficient and scalable network management solutions to complete their datacenter platform offerings and services.
Representing the ideal enterprise-class network management suite, Entuity is a superior alternative to disparate, un-integrated, departmental-level network tools at one end of the spectrum, and expensive, high-maintenance, decades old platform solutions at the other. Entuity is acclaimed by analysts and customers alike for its rapid installation, fast time-to-expertise, immediate ROI, and ease of management and administration. Entuity empowers network managers to take charge of their networks with unrivaled enterprise-class management capabilities. In addition, Entuity makes virtually all collected data easily accessible by other applications and can be readily integrated with other management tools and facilities with minimal time and effort.
According to Laurie, “Entuity encompasses some of the most advanced network management features available today. Unlike many other network management companies, Entuity has remained firmly committed to being the industry’s best source of detailed network insight while providing customers powerful, yet easy to use, solutions. I’m thrilled to join such a talented, successful, and committed team. I plan to use my experience to significantly expand our market reach and to accelerate our ability to meet our growth objectives.”
Entuity President and CEO, Michael Jannery, added, “Entuity is positioned for the next phase of growth and we are very pleased to add Laurie’s expertise to the mix. We see our current and developing strategic partnerships and efforts to establish closer relationships with our customers as key initiatives that will take Entuity to the next level. We will be relying heavily upon Laurie’s efforts and background to support us during these exciting times.”
Prior to joining Entuity, Laurie was the VP of Marketing at Biscom, where she was responsible for marketing across all products and services. She helped launch an enterprise security product that enabled a new revenue stream to complement the existing solution portfolio. Before joining Biscom, Laurie held senior roles at a number of tech companies including Jibunu, Ipswitch and Azuki Systems.
Laurie has a B.A. degree in English from Tulane University and a M.S. degree in Marketing Analytics from Bentley College.
Laurie is located at the Entuity North American headquarters in Marlborough, MA.
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Entuity is a leading independent provider of network management software for both large and small networks supporting enterprises worldwide. Entuity integrates all the requisite, contemporary network management functionality, including automated, continual discovery of inventory and topology; configuration monitoring; advanced event management and root cause analysis; elemental performance; integrated application flow; and extensive reporting into a single operationally efficient solution.
Built on an intelligent, elastic architecture, Entuity delivers unprecedented scalability to cost effectively and effortlessly accommodate new technologies and unlimited network expansion. Leveraging this innovative architecture, Entuity’s all-in-one solution equips IT organizations to deliver network predictability and control through a high degree of automation and comprehensive metrics. By using Entuity, enterprises, system integrators and managed service providers easily manage network services and assets to meet service level commitments for reliable, always-on service delivery.
Entuity is highly regarded for its rapid deployment, ease of use, and low cost of ownership. Entuity customers include organizations such as ABB, Airports Company South Africa, Sanofi, Nokia, BMC Software, CLS Services, Dell Computer, Pernod Ricard, Grupo Modelo, Air China, and WorldPay. For more information, please visit entuity.com or call (508) 357-6344 (North America) or +44 (0) 20 7444 4800 (EMEA).
Entuity is a registered trademark of Entuity, Ltd. All other marks and names mentioned herein are the property of their respective owners.